We work as embedded operators alongside your leadership — owning the function, not just advising on it. Here's what that looks like in practice.
Understanding the underlying mechanics that drive a business — and the human drivers that make change actually stick.
We operate like co-owners of your business — fully accountable to the hard work required to drive lasting results. We are active on Slack, commenting on files, and making changes in your CRM. We test and learn rather than waiting weeks to deliver a recommendation.
We understand the perils of strategy separated from execution, and build iteratively based on what makes your business tick. We apply first principles and make every change count.
We "work out loud", documenting what we learn so you can hand off to permanent owners. Our goal is a structure that runs without manual intervention and delivers results.
Ongoing GTM or ops leadership, typically alongside the founding team. We run the function on a monthly retainer — setting direction, driving execution, and adapting as the business evolves.
A focused engagement to build, reset, or rapidly scale a function — scoped to the work, billed for the hours it actually takes.
Defined outcomes for common needs — a sales process redesign, a CRM rebuild, a GTM plan — at a fixed fee, start to finish.
Discovery with your exec team, sellers, and customers — and a parallel systems review with finance, ops, and tech. By the end of week one you have a clear scope and an outline of initial deliverables for review.
A concise status update each week with next week's priorities. Regular 1:1s with key points of contact, and project meetings as the work requires. You always know where things stand without having to ask.
Active on Slack, iterating in real time. Work is visible as it happens — not packaged up and presented weeks later.
As an engagement winds down, we shift to documentation, knowledge transfer, and helping you identify or onboard a permanent owner. The goal is a structure that runs cleanly without us.