GTM Strategy → Execution

Strategy you can execute now, while everything is changing.

New leadership. A changing market. A growth mandate with no motion behind it yet. Latch Group builds nimble GTM infrastructure to execute strategy. Fast enough to meet the moment, durable enough to last.

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Results from week one Cross-company pattern recognition plus hands-on use of frontier AI tools across GTM. Effective from week one.
Built to last Every system designed to outlast the engagement. Clean handoffs to permanent owners are built in from the start.
One relationship, full coverage Sales, marketing, finance, operations, and product. One accountable point of contact.
The challenge

Companies call us at inflection points.

The direction is set, and you need to meet the moment. But the systems, motion, and people aren't ready yet. How do you build the plane while you're flying it?

Missing GTM playbook

The function ran on a previous leader's instincts or founder relationships. There's no documented process, no real system. A new leader needs to build fast — ICP, territories, quotas, roles, and the motion that ties it together — before the team loses momentum.

Fuzzy sources of truth

Contracts are a mess, data lives in spreadsheets, and leaders can't see the real sales motion. Decisions are made in silos without organized data.

Growth plans without execution

The market opportunity is real and leaders have committed to the initiatives — new partnerships, expansion plans, and product launches. But they keep stalling from a lack of clarity and accountability.

The solution

GTM solutions built for the moment you're in, and structured to outlast it.

Most GTM systems are designed for stable conditions, and most consultants deliver lengthy recommendations before doing the hard work. We work as an extension of your executive team from day one, building solutions in the midst of change and handing them off to permanent owners.

GTM architecture

ICP, territories, quotas, sales process, playbook, and org design — the foundation that defines how you go to market and who does what to make it run.

Revenue systems

CRM configuration, RevOps infrastructure, and the tool stack that makes the motion visible and repeatable.

Execution rhythm

Pipeline reviews, forecasting, board and investor reporting, and annual planning grounded in what your current motion can actually support.

Chris Schwass
Chris Schwass Founder & CEO, Latch Group
Why Latch Group

Hands-on builder. Operational leader.

Chris founded Latch Group after a career building GTM and revenue operations at high-growth B2B SaaS companies. He partners with the C-suite, trusted with company-wide initiatives from the first engagement.

His edge is pattern recognition — across companies and across the AI landscape. Having tested and evaluated dozens of AI solutions across sales, marketing, and ops, he knows what works and where to apply it. No ramp. Effective from week one.

When an engagement calls for marketing, sales, finance, or product, Chris partners with trusted fractional leaders. One accountable relationship, full coverage.

Background includes
LinkedIn Intercom Culture Amp BetterUp
Get in touch

At an inflection point? Let's talk.

We'll build the motion to meet your moment.

Email hello@thelatchgroup.com
Founder & CEO Chris Schwass
Engagement types Retained · Hourly · Packages